Research on the Laboring of Heads of Community Group Buying in the Post-Epidemic Era

With the rise of otaku economy and WeChat mini-programs in post-epidemic era, community group buying has entered a new stage. Many Internet companies have spared no efforts to invest developing an attempt seize market traffic. When participating buying, head purchase is gradually employed by enterprises. By virtue research methods including cyber-ethnography in-depth interviews, this paper explores operation mode platform status some communities Xi’an, Shaanxi Province. On one hand, controls labor heads through hidden mechanism; other as employees carry out emotional different stages while being involved capital production. Meanwhile, they also present struggle against algorithm mechanisms.